Advertising with vehicle wraps in Toronto can be a low-cost high-impact way to promote your business. However, it’s not as simple as it sounds. Not all cars look that great when wrapped. The MINI Cooper is a great car to wrap because it has large flat sides and a flat roof. Cars with a lot of curves won’t work well with some wraps.
Design and Production
The first thing you’ll need to do it set up the design. This can be done by getting a template for your vehicle make and model to mock-up the design. It’s important to keep the media in mind while designing a vehicle wrap. There’s a lot of bad looking vehicle wraps out there that could have been avoided by paying a bit more attention to the 3D aspects of the vehicle.
Maintain A Clean Appearance
Remember that a wrapped vehicle is an extension of your brand. How you drive and the appearance of the vehicle is important to make a positive impression. Avoid aggressive driving, speeding and running red lights.
Attend Events
With a beautiful design on an attractive car, you can incorporate your vehicle into high-profile events like parades, rallies, and concerts. You can park on-site or lead the procession of a parade.
Updating A Vehicle Wrap
Plan ahead and create your vehicle wrap with longevity in mind. Some elements of your design or brand may change over time. If you anticipate any changes, for example to a logo, or if your original design has specific campaign elements you can strategically place those elements as a separate layer, also known as an overlay.
When the specific element like a campaign slogan or logo needs to be updated you can simply remove that element while keeping base design of the full-wrap intacked.
